As modern consumers have developed and become mature,effectiveness of traditional marketing become more and more low,but reputation as a low cost,effective marketing is attracting all company's approvement and recognition for its infectivity and influence.Reputaion has become a marketing tool and as one of the most important way to influence consumer's judge and shopping behavior,with rapid development of Internet and E-commerce which make reputaion spread wider,faster and got the appreciation of companies.The paper summerize the meaning of reputation,introduce the meaning and uniqueness of reputation,analyse the advantage and disadvantage of net reputation and point out some problems to apply net reputation and application of strategy.At last,the paper based on Taobao network anylised the practical use of net reputation and I hope this will give you some advices and reference.
剛才打的急,請把reputation都改成public praise