本文主要是通過(guò)對(duì)3Q戰(zhàn)的分析進(jìn)而引出我國(guó)很多知名企業(yè)為了自己利益的最大化,企業(yè)之間相互掐架,互噴口水,置公眾利益于不顧,而企業(yè)本身也不可能做大做強(qiáng).本論文的目的是讓企業(yè)了解承擔(dān)社會(huì)責(zé)任是一種雙贏策略,是企業(yè)實(shí)現(xiàn)長(zhǎng)久存在和可持續(xù)發(fā)展的根本途徑.
This paper is mainly based on the analysis of 3Q wars in many well-known enterprises and lead for their own benefit maximization, the enterprise QiaJia between, each other spit, buy the public interest in disregard, and the enterprise itself might not do bigger and stronger. The aim of this paper is to let enterprise understand social responsibility is a win-win strategy, is the enterprise realize sustainable development of long-lasting and basic way.
全文從理論出發(fā),在掌握翔實(shí)材料的基礎(chǔ)上,采取理論分析與實(shí)例分析、一般分析與個(gè)案分析相結(jié)合的方法,最終得出企業(yè)履行的社會(huì)責(zé)任是一種雙贏的策略.希望對(duì)企業(yè)在認(rèn)識(shí)社會(huì)責(zé)任的問(wèn)題上可以將眼光放遠(yuǎn),在服務(wù)于股東的同時(shí),也能夠兼濟(jì)天下.
Full text from theory, informative material in mastery, on the basis of theoretical analysis and case analysis to take general analysis and case analysis, the method of combining the, eventually got to corporate social responsibility is a win-win strategy. Hope in the knowledge of enterprise on the issue of social responsibility can look ahead, in service in the shareholder at the same time, also can JianJi world.
關(guān)鍵詞：企業(yè)社會(huì)責(zé)任的內(nèi)涵；3Q之爭(zhēng)；強(qiáng)化企業(yè)社會(huì)責(zé)任競(jìng)爭(zhēng)力；
Keywords: corporate social responsibility connotation; 3Q for; Strengthening the social responsibility of the enterprise competitiveness;