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1.The work
Marketing managers launch products,develop and maintain a brand's image and formulate marketing and communication plans to generate,maintain and increase existing business.They may have to deal with many different projects at the same time.
To help identify and forecast customer demands,managers are responsible for planning and co-ordinating each stage of marketing plans,outlining budgets and timeframes.The work involves market research,product development,pricing,sales and distribution,and promotion of the product.
Export marketing managers work for companies selling their goods overseas.Products and services need to be promoted in different ways in different countries,and may require managers to spend time abroad.Managers will face many additional problems such as variations in currency exchange rates,import restrictions and local taxes.
All marketing managers spend time writing marketing and promotional briefs,giving presentations,briefing agencies and other departments,monitoring a campaign’s progress and writing marketing strategies.
The main areas of business a marketing manager may be involved in are consumer goods,services such as banks and airlines,industrial products,and the public sector.
Depending on the size of the company,a marketing manager might lead a marketing team.
Skills and Interests
To be a marketing manager you need:
good spoken and written communication skills
a head for business with strong organisational and numerical skills
the ability to work in a team,delegating to and motivating others
the creativity,energy and enthusiasm to deal with campaigns
the ability to work to deadlines and cope with pressure
self-confidence when selling ideas and briefing agencies or the marketing team
fluency in a foreign language (for export marketing managers).
Entry