在客戶關(guān)系管理（CRM）實(shí)施的戰(zhàn)略問(wèn)題
克里斯托弗公牛
商業(yè)部信息技術(shù),
曼徹斯特城市大學(xué)商學(xué)院,
英國(guó)曼徹斯特
關(guān)鍵詞客戶關(guān)系,客戶信息,集成,英國(guó)
摘要客戶關(guān)系管理數(shù)（CRM）的實(shí)現(xiàn)增長(zhǎng)
最近幾年急劇.然而,與相關(guān)的學(xué)術(shù)研究的幾個(gè)問(wèn)題
為落實(shí)可用.本文通過(guò)提供微薄的貢獻(xiàn)
分析了在英國(guó)的CRM實(shí)施案例研究為基礎(chǔ)的制造公司.那個(gè)
案例研究表明,客戶關(guān)系管理是一個(gè)復(fù)雜和綜合的概念,圍繞業(yè)務(wù)主辦
進(jìn)程和信息技術(shù)的整合.這項(xiàng)研究還強(qiáng)調(diào),
實(shí)施CRM需要有效的領(lǐng)導(dǎo),采購(gòu),目標(biāo)和評(píng)估戰(zhàn)略.
英語(yǔ)翻譯
英語(yǔ)翻譯
Christopher Bull 的文章“Strategic issues in customer relationship management (CRM) implementation”的中文翻譯 有知道的給小弟指點(diǎn)個(gè)迷津把 我是論文用
Strategic issues in customer relationship management(CRM) implementation
Christopher Bull
Department of Business Information Technology,
Manchester Metropolitan University Business School,
Manchester,UK
Keywords Customer relations,Customer information,Integration,United Kingdom
Abstract The number of customer relationship management (CRM) implementations has grown
dramatically in recent years.However,few academic studies of the issues associated with the
implementation of the concept are available.This paper offers a modest contribution through the
analysis of a case study of a CRM implementation at a UK-based manufacturing company.The
case study illustrates that CRM is a complex and holistic concept,organised around business
processes and the integration of information technologies.The study also highlights that
implementing CRM requires effective leadership,sourcing,targeting and evaluation strategies.
Christopher Bull 的文章“Strategic issues in customer relationship management (CRM) implementation”的中文翻譯 有知道的給小弟指點(diǎn)個(gè)迷津把 我是論文用
Strategic issues in customer relationship management(CRM) implementation
Christopher Bull
Department of Business Information Technology,
Manchester Metropolitan University Business School,
Manchester,UK
Keywords Customer relations,Customer information,Integration,United Kingdom
Abstract The number of customer relationship management (CRM) implementations has grown
dramatically in recent years.However,few academic studies of the issues associated with the
implementation of the concept are available.This paper offers a modest contribution through the
analysis of a case study of a CRM implementation at a UK-based manufacturing company.The
case study illustrates that CRM is a complex and holistic concept,organised around business
processes and the integration of information technologies.The study also highlights that
implementing CRM requires effective leadership,sourcing,targeting and evaluation strategies.
英語(yǔ)人氣：782 ℃時(shí)間：2020-05-14 08:30:30
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