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As the world environment becomes wosen, human beings face environmental pollution and source shortage and people's environmental conception grows strengtherned. To aoordinate the balance of human, environment, source and development, new marketing concept arouse followed by it. Developing green products and live agricultural products into green marketing is international trend. It will cover the leading position in marketing field in new century. This article firstly interpretes the conception and characteristics of green marketing, introduces its forming and developing history. The book also analyzes exsiting problems in Chinese marketing situation and gives analysis concerning building up agricultural products green environment, developing green products indusrtry and develop its applying manufacturing technology and how to well do green agriculture products marketing. It best analize future development of Chinese green marketing.

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