A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s).It can be for a product or service,a brand,or a product line.It can cover one year (referred to as an annual marketing plan),or cover up to 5 years.
A marketing plan may be part of an overall business plan.Solid marketing strategy is the foundation of a well-written marketing plan.While a marketing plan contains a list of actions,a marketing plan without a sound strategic foundation is of little use.