Definition:
Customer service is an organization's ability to supply their customers' wants and needs.
Customers and business managers alike like to talk about what good customer service is (and isn't),but I think this definition by ACA Group sums up what excellent customer service is beautifully:"excellent customer service (is) the ability of an organization to constantly and consistently exceed the customer's expectations."
Accepting this definition means expanding our thinking about customer service; if we're going to consistently exceed customers' expectations,we have to recognize that every aspect of our business has an impact on customer service,not just those aspects of our business that involve face-to-face customer contact.
Improving customer service involves making a commitment to learning what our customers' needs and wants are,and developing action plans that implement customer friendly processes.
Common Misspellings:Custemer service.
Examples:Providing excellent customer service is one way a small business can distinguish itself from the competition.
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