Vertical Growth指公司在生產(chǎn)鏈上的擴(kuò)張.比如說(shuō)以前你公司是只是生產(chǎn)牛奶的,但是現(xiàn)在開(kāi)始開(kāi)專(zhuān)賣(mài)店銷(xiāo)售牛奶了,這屬于vertical growth.horizontal growth只在同一生產(chǎn)結(jié)構(gòu)的情況下擴(kuò)張公司,譬如在其他地方開(kāi)分公司,或者增加你的產(chǎn)品種類(lèi).這有個(gè)英文的定義Horizontal growth is the expanding of a firm's activities into other geographic regions and/or by increasing the range of products and services offered to current markets.Vertical growth,in contrast,involves a firm's taking over a function previously performed by a supplier or a distributor.Concentric diversification,in contrast,is the addition of products or divisions,which are related to the corporation's main business,but are added because of the attractiveness of other industries rather than because they support the activities of the current product lines.