The enterprise culture of Haier is the enterprise leader's innovative value which is identified with by the crew of Haier.
The kernel of Haier culture is innovation,whis is a culture system appeared and gradually shaped in twenty years of development of Haier.Continuously innovating and developing,Haier culture is instructed by concept innovation,directed by strategic innovation,guaranteed by organizational innovation,illuminated by technical innovation,and motivated by marketing innovation,accompanying Haier being from none to existed,from small to large,from weak to strong,and debouching from China to the world.The most characteristic feature of Haier culture is universal identify and positive participation of employees.Currently,the target of Haier is to create Chinese worldwide famours brand,and to win honor for the nation.This target combine the development of Haier with employee's individual value perfectly,who will adequately achieve individual value and pursue,in the process of realizing the larger aim of turning Haier into a worldwide famours brand.