波索爾書(shū)
What is a borzoi book?
It's a tradition of fine bookmaking from Knopf.Read Alfred A.Knopf's own definition here:
就是說(shuō)一個(gè)Knopf的精美的書(shū)籍編輯傳統(tǒng),下面是Alfred A.Knopf自己的解釋：
"From the very beginning we have frequently been asked the meaning of the word "Borzoi" and what it has to do with books.When I started in business the publisher I admired most was London's William Heinemann,and the sign of a Heinemann book was a windmill,drawn for him,I think,by William Nicholson.Since a windmill obviously had nothing to do with books,I saw no reason why we could not adopt the Borzoi as our mark.We had an alliterative trademark that was calculated to provoke curiosity.
“最開(kāi)始的時(shí)候我們經(jīng)常被問(wèn)到Borzoi的意思和它跟書(shū)本身有什么關(guān)系.
當(dāng)我開(kāi)始做生意的時(shí)候,我最欽佩的是倫敦的William Heinemann,Heinemann書(shū)的標(biāo)志就是一個(gè)風(fēng)車(chē),我想是William Nicholson他自己畫(huà)的.
因?yàn)轱L(fēng)車(chē)顯然跟書(shū)的內(nèi)容毫無(wú)關(guān)系,所以我們?yōu)槭裁床荒苡玫聡?guó)狼狗最為我們的標(biāo)志（商標(biāo)）呢?我們這個(gè)商標(biāo)更能激起讀者的好奇心.“
Knopf is a difficult name for many people to pronounce,and I felt there might be an advantage in having two strings,so to speak,to the bow of our imprint.Now everyone in the trade knows how few people ever remember the name of the publisher of any book.I think we have been more successful than any of our contemporaries in breaking down this ignorance.The letters I have received over the years from unknown correspondents on this point have been many and flattering,frequently to the point of exaggeration,as when the correspondent says that he is always safe in buying a Borzoi book,that all Borzoi books are good books,and such nonsense." - From:Knopf,Alfred A.,"Publishing Then and Now:1912-1964." Portrait of a Publisher,1915-1965:Reminiscences and Reflections by Alfred A.Knopf,1965.
THE BORZOI CREDO
The Borzoi Credo appeared originally as an advertisement in The Atlantic Monthly,November 1957 as follows:
"I believe that a publisher's imprint means something,and that if readers paid more attention to the publisher of the books they buy,their chances of being disappointed would be infinitely less.
I believe that good books should be well made,and I try to give every book I publish a format that is distinctive and attractive.
I believe that I have never published an unworthy book.
I believe that a publisher has a moral as well as a commercial obligation to his authors to try in every way to promote the sales of their books,to keep them in print,and to enhance his author's prestige.
I believe that a review by an incompetent critic is a sin against the author,the book,the publisher,and the publication in which the review appears.
I believe that the basic need of the book business is not Madison Avenue ballyhoo,but more booksellers who love and understand books and who can communicate their enthusiasm to a waiting audience.
I believe that magazines,movies,television,and radio will never replace good books."