Abstract:with the improvement of people's economic level,they are no longer satisfied with only Chinese food for eating,the introducing of foreign foods have also given more choices for them,they can taste whatever they want.KFC,McDonald's,Pizza Hut,such kind of western-styled fast food restaurant are now becoming more and more popularized in China.The article takes Pizza Hut as an example,deeply analyzed all of its advantages.In the first chapter,it tells about the basic concept of the origin,development and marketing of Pizza Hut in China.In the second chapter,it gives out the reason why does Pizza Hut achive its success here in China from the points of market positioning ,restaurant location ,dining environment,service ,and advocacy.It then concludes the main causes and underlying causes for the "invincible" of Pizza Hut,which in the end result from its localization strategies and market- oriented business model.
Keywords:Western-styled Fast Food Pizza Hut ; marketing ; analysis