As a marketing way currently widely adopped in Chinese market,The enterprise brand extension strategy is respected and researched by many well-known enterprise in China.it helps the new products to go to the marketing sucessfully through the formal brand but it is also found to be improperly exterted in many areas.
The brand extension strategy of Zhuhai gree electric Co.will show many Chinese enterprise brand extension strategy of erroneous zone.This article will show the merit and its defects of the brand extension strategy of zhuhai gree electric appliances Co.,LTD.,while combining the brand extension extension strategy of successful brands in domestic and aboard in brief,to analysis through the brand extension model assessment,Then give the suggestion for reference.
我是自己認(rèn)真分析了原文,理清了邏輯,沒有借助任何翻譯軟件,自己認(rèn)真翻譯的.