有象征意義的標志在遠古時代就已產(chǎn)生,經(jīng)過幾千年的發(fā)展,逐步滲透到社會生活的方方面面.隨著餐飲業(yè)的迅猛發(fā)展和市場競爭的日趨激烈,以標志為中心的視覺識別系統(tǒng)已滲入到餐飲企業(yè)的應用和發(fā)展中.餐飲企業(yè)標志具有同其他標志相同的識別性、領導性等七大作用外,對餐飲企業(yè)還有客戶的針對性和即時的吸引性兩大作用.在現(xiàn)代商業(yè)競爭中,餐飲企業(yè)標志作為餐飲企業(yè)視覺識別系統(tǒng)的重要組成部分,對企業(yè)文化、企業(yè)經(jīng)營理念以及企業(yè)形象塑造有其重要意義.中國國內(nèi)的部分餐飲企業(yè)標志以其獨有的文化內(nèi)涵吸引著消費者,在不斷變化和發(fā)展后,已有不少成功之處,值得其他國內(nèi)餐飲企業(yè)學習和借鑒.當然,起步晚,規(guī)模小的特征使餐飲企業(yè)在標志設計上遠遠落后于西方,在現(xiàn)代餐飲行業(yè)的激烈競爭中明顯處于弱勢,存在諸多問題.全球背景下,如何塑造良好的企業(yè)形象,確定企業(yè)的經(jīng)營理念,設計一個符合企業(yè)經(jīng)營理念,適應全球發(fā)展并體現(xiàn)中國特色的企業(yè)標志,將成為我國餐飲企業(yè)面臨的又一大重要課題.
It is symbolic of the signs in ancient times had been generated,after several thousand years of development,and gradually infiltrated into every aspect of social life.With the rapid development of the restaurant industry and the increasingly fierce market competition,to mark as the center of the visual recognition system has been infiltrated to the catering enterprises in the use and development.Catering company logo is the same with other signs of identification,such as the seven leading role,the catering enterprises have targeted the customers and to attract the immediate effect of the two.In the modern commercial competition,catering company logo as a visual identification system catering enterprises an important part of corporate culture,business philosophy and corporate image-building has its significance.China's catering company logo part of its unique cultural connotation of attracting consumers,in constant change and development,the many successes,catering for other domestic enterprises to learn from.Of course,the late start,so that the characteristics of small-scale catering enterprises in the logo design lags far behind the West in modern catering industry in the fierce competition obviously in a weak position,there are many problems.Global context,how to create good corporate image,establish enterprise business philosophy,designed with a business philosophy,adapt to the global development and reflect the company logo with Chinese characteristics,China will become the catering enterprises are facing another important subject.