英語(yǔ)翻譯
摘 要
隨著市場(chǎng)經(jīng)濟(jì)的深入發(fā)展以及經(jīng)濟(jì)全球化速度的加快,企業(yè)的跨國(guó)經(jīng)營(yíng)越來(lái)越普遍.在企業(yè)的國(guó)際化經(jīng)營(yíng)發(fā)展戰(zhàn)略中,文化差異因素對(duì)其營(yíng)銷策略有著重要的影響,如何在文化差異的背景下有效實(shí)施跨文化營(yíng)銷成為當(dāng)前企業(yè)國(guó)際營(yíng)銷的一個(gè)重要研究領(lǐng)域.本文首先對(duì)文化以及跨文化營(yíng)銷的涵義與特征做了相關(guān)界定；其次系統(tǒng)分析了文化差異對(duì)企業(yè)國(guó)際營(yíng)銷帶來(lái)的影響,主要包括積極方面和消極方面；再次以東芝作為案例得出企業(yè)跨文化營(yíng)銷戰(zhàn)略的啟示與借鑒；最后結(jié)合我國(guó)企業(yè)的實(shí)際情況對(duì)我國(guó)企業(yè)實(shí)施跨文化營(yíng)銷戰(zhàn)略提出了相關(guān)的政策建議.
關(guān)鍵詞：文化差異 跨文化營(yíng)銷
Abstract
The multi-national operating is more and more widespread with the further development of economic and faster university of economic.The difference of culture has important effects on multi-national marketing in enterprises’ multi-national operating.How to carry out effective cross-culture marketing based on the different culture background is an important problem.The article firstly introduces the basic connotations and characteristics of culture and cross-culture marketing; secondly,the article analyses the influence of different culture to marketing; thirdly,the article takes Toshiba for example to analyses the strategy of cross-culture marketing; in the end,the article give some suggestions to perfect our enterprises’ multi-national marketing based on their actual conditions.
Keywords:difference of culture cross-culture marketing
我是畢業(yè)論文需要的翻譯，要非常正確，幾乎沒(méi)有錯(cuò)誤的。我自己翻譯的不太好，想找英文特別好人士幫我看一下語(yǔ)法，在幫我修改一下。`