The first part of this thesis is to introduce the current situation of the glasses and clock business field and the background of this thesis. The second part is the description of the shop. The third part will lay emphasis on the environment analysis, including the marketing prospect, Consumer Behaviour analysis and competitor analysis. The fourth part is the analysis and research about the current promoting strategy. The fifth part talks about the problems and analysis causes of the problems. The sixth part will offer some marketing strategies to solve the problems.