Abstract:the social development has entered the Internet era,we can feel the Internet is with amazing speed to infiltrate every aspect of our lives,in such a deep network age characteristics and unique social and public management rules on could produce the huge influence.
From the current situation,our country government function is in a transition phase,the government's role positioning and public management function distance also has the very big disparity in developed countries,the government standards in public management of some traditional thinking mode and behavior as a social public management way that the government in dealing with main objective and treatment of influence in often appear unable to properly deal with guts,especially social an emergency and the resulting network public opinion dangerous is caused substantial social negative effects,seriously affect the image of the government.
This article from the first part of the image of the government public opinion to network effects of network,to help the government began a general public opinion to comprehend and master the basic influence; the government image Then in the second section expounds the government response networks opinion existing problems are analyzed,and will "problem" into three performance are discussed; Then,based on the government response networks opinion of undeserved cause analysis,for example,to further discuss the reasons,and help the government see the facts; According to the first two parts,this paper discussed in the third part proposes strengthening of government image network opinion positives pr ideas,the purpose is to help government better manage the network public opinion,and attack-schemes with recent case analysis.