Along with the 21st century arrivals and economical globalization advancement intensifying,lets the enterprise more and more realize the customer is oneself survives and the development nuclear indignation said to the current enterprise that,in the marketing success already not merely was counts in the significance the market share,should manifest is having how many loyal customer.Specially buyer market indeed bamboo pole enterprise's competition day by day Bai Reni the current enterprise's competition goal gradually (namely market share high has caused nature □namely loyal customer's quantity by the market share quantity which changes market share),the research indicated,the customer is loyally more important than in the decision profit aspect the market share.It can be said that,the loyal customer is the enterprise competitive ability important determining factor,is the enterprise long-term profit basic fountainhead.Effectively grasps the customer now to become our country enterprise survival most important to ask how □this paper mainly did aim at the current enterprise loyal customer's present situation as well as raises the loyal customer's way these two aspects to launch some discussions.First introduced the loyal customer's important concept and the enterprise raise the loyal customer's necessity,then has outlined the question which in the enterprise marketing the loyal customer's present situation and should pay attention,finally aimed at the present situation to propose again how the enterprise should train own loyal customer,separately launched the discussion from customer's purchase psychology and the trained loyal customer's essential way these two aspects.The paper ending has made some summaries again to entire paper