China telecom full name of China telecom group company,is China's biggest state-owned communication industry.Short within 10 years,the organization has experienced the government of the post office to the enterprise of China telecom,business from the beginning of the postal telecom to today's all-round business development.With three operators and the third generation mobile communication of rapid development,China telecom seize the opportunities and meet the challenges,to develop TianYi 3G ","has been on the market,the interrelation stronger competitiveness,how much better development,occupied larger market has become an important task.Based on the present situation of telecommunications,sentences according to strategic management,marketing knowledge,analyzes the development environment,telecommunications research using various means to the analysis of telecom competitiveness and finally according to the actual development of telecom market strategy and rationalization proposal.
Key word:China telecom 3G mobile communication TianYi brand