英語(yǔ)翻譯
Brand managers should remember that people at festivals will resent being marketed to constantly unless they see the experience as adding something to their day.It has to enhance the positive mood they are already in rather than distract them from it.Thus,the brand’s values should be closely linked to what festival-goers expect from a weekend of music.Taking a brand to a festival to capture a whole new demographic is not a good enough reason to go,and people will resent any brand that they feel has no place there.You will not add credence or ‘‘cool’’ to your brand by taking it to a music festival unless your brand has credence or cool to start with.