英語作文,可不可以麻煩改一下
你們好,我寫了一篇英語作文,如果表達有不正確的地方和什么語法錯誤,請大家?guī)臀抑赋鰜砗脝?
正如我們從書上獲得的解釋：IMC,top—down,bottom—up 是三種最常用的營銷方式.
AS the explanation we reading from book,IBM ,top—down,marketing and bottom—up marketing are the most three common marketing planning models.
它們也代表了三種完全不同的營銷概念和組合.
At the same time they represent three different completed concepts and integrations.
IMC是我們最熟知的一種營銷方式,它的全稱是 Integrated marketing communication.
IBM is the most familiar approach of marketing for us and the full name is integrated marketing communication.
特點是整合各種營銷傳播手段：廣告,公共關系,人員銷售,銷售推廣,形成清晰,一致和最大的傳播效果.
It` character is to integrate various marketing communication way,advertising,public relation,salesman,to form a communication that clear,consistent and the biggest communication effect ion.
在這三種最常見的營銷方式中,IMC的應用最廣泛.
IMC is use widely than the other in their three communications.
而top—down,bottom—up如同他的字面含義一樣,是兩種完全相反的營銷方式.
Well top—down marketing and bottom—up marketing as the meaning of their words are two controversy marketing models.
很明顯的區(qū)別就是思考的邏輯順序不同.
The different of logic sequence when thinking is their conspicuous distinction.
Top—down 是先對整個市場進行分析,然后再制訂市場目標和定位,制訂市場策略之后,才制訂市場戰(zhàn)術.
Top—down marketing will analyze market firstly then make marketing objective and locating,after map out marketing strategy,the last is formulate marketing tactic.
而bottom—up 首先就制訂市場戰(zhàn)術,然后根據戰(zhàn)術制訂相應的市場策略,而且沒有涉及到對市場情況的分析和市場目標的制訂.
But marketing tactic is the first step in bottom—up marketing model,then make strategy
according to the tactic and there is no analysis for market situation marketing objective.
所以,從這點來看,我個人認為top—down 比 bottom—up 的營銷思路更科學.
So from this point ,I think personally that top—down have a more scientific marketing thinking.
當然,每個營銷方式都不是萬能的,風險和機遇并存.
Obviously,any way is not universal,risks and opportunities exists.
所以,選擇何種營銷方式才最有效,是每個企業(yè)不得不考慮的問題.
So it is a problem that choosing which way would be the best effective way every corporation have to consider.