隨著手機(jī)發(fā)展的不斷完善,由于智能手機(jī)領(lǐng)域的巨大利潤(rùn),手機(jī)企業(yè)紛紛爭(zhēng)奪這一誘人市場(chǎng),手機(jī)市場(chǎng)形成既充滿(mǎn)機(jī)遇、又競(jìng)爭(zhēng)激烈的格局.
In view of the constant advancement in the development of mobile phones,there are enormous profits in the field of smart-phones and all the mobile phone manufacturers are battling for a stake in this coveted market,creating a setting full of opportunities but with intense competitions.
諾基亞公司作為世界移動(dòng)終端設(shè)備的國(guó)際巨頭,在過(guò)去的十幾年中取得了無(wú)與倫比的市場(chǎng)和品牌發(fā)展,但隨著新的時(shí)代形勢(shì)的發(fā)展,諾基亞如果要繼續(xù)在激烈的市場(chǎng)中取得過(guò)去的成績(jī)就必須重新籌劃企業(yè)的競(jìng)爭(zhēng)戰(zhàn)略,建立和保持競(jìng)爭(zhēng)優(yōu)勢(shì).
As an international giant in the world’s mobile terminal devices,Nokia had captured an unparalleled market share and had achieved significant brand development in the past decade or so.However,with the developing situation in the new era,if Nokia intends to continue its past performance in this intensely competitive market,it must establish and maintain a competitive edge by revamping the planning of its corporate competitive strategy.
論文通過(guò)闡述諾基亞公司如何在新的競(jìng)爭(zhēng)形勢(shì)下建立和實(shí)施競(jìng)爭(zhēng)戰(zhàn)略這一課題,對(duì)如何增強(qiáng)諾基亞公司的市場(chǎng)競(jìng)爭(zhēng)力,建立和保持競(jìng)爭(zhēng)優(yōu)勢(shì),提出了自己的一些建議,希望對(duì)諾基亞及中國(guó)本土手機(jī)企業(yè)的可持續(xù)發(fā)展提供一定的借鑒和指導(dǎo)意義.
By elaborating on the issue of how Nokia establishes and implements its competitive strategy under the new competitive situation,this paper offers some suggestions on ways to enhance Nokia’s market competitiveness,as well as on approaches to establish and maintain its competitive edge.Hopefully,these suggestions can provide some references and guidance to the sustainable development of Nokia and China’s local mobile phone manufacturing companies.
【英語(yǔ)牛人團(tuán)】