Analysis on the Heqizheng distribution channel strategy. Abstract: distribution channel strategy is an import part of the overall sales & marketing system, its ultimate purpose of keeping the product easily available to the customers gives it outstanding significance over cost controlling and competitiveness improvement. The highlight of the planning is to effectively leverage the various resellers and marketing facilities to increase the presence of the product and service in the market. The conventional channels are not adaptable to the changing environment any more as innovations and revolutions takes place everyday with the evolution of marketing. This article describes the types distribution channels of heqizheng along with existing problems and countermeasures, and takes this as an example of exposing the development of the current herbal tea market