寧波服裝加工企業(yè)SWOT分析與發(fā)展對策淺析
A Brief Talk on Ningbo Garment Processing SWOT Analysis and Development Solution
摘要
Abstract
中國是世界第一的“服裝制造大國”,
China is world leading garment manufacturer.
而寧波作為浙江省服裝業(yè)的龍頭,是國內最大服裝產業(yè)基地之一.
Ningbo, one of the biggest garment industry base, leads the garment industry in Zhe Jiang Province.
寧波是“紅幫裁縫”的發(fā)祥地,是古代海上“絲綢之路”主要起泊地,近代服裝的發(fā)祥地之一.
As the cradle of “Hong Bang Tailoring” (which means tailoring for foreigners), Ningbo is the major loading port on ancient “silk road ”on the seaand one of the origin for modern garment industry.
基于歷史的傳統(tǒng)優(yōu)勢和深厚的服飾文化底蘊,促進了寧波服裝加工業(yè)的興起,同時帶動了很多小企業(yè)的發(fā)展.
Ningbo's profound garment history and culture greatly promoted the rise ofNingbo's garment processing industry, and brought about the development ofmany small business.
但是“寧波制造”能夠享譽國內外,靠得不是品牌而是OEM(貼牌生產).
While "Made in Ningbo" is wll-known at home and aboard, not for its brand but for OEM.
由于是貼牌生產,服裝加工企業(yè)的成本投入幾乎最大,但獲取的收益卻幾乎最小.
Garment processing businesses gained the least profit and spent the most cost due to OEM.
本課題對寧波服裝加工企業(yè)進行SWOT的全面分析,尋找發(fā)展契機,使加工型企業(yè)走出困境,實現產業(yè)的升級轉型,有利于寧波服裝市場的開發(fā)與國際接軌.
This thesis conducted an overall analysis on Ningbo garment processing business' SWOT to find development opportunities so as to get rid of the recession, and realize industrial upgrading transformation so as to bridge the Ningbo garment market with the overseas market.