掙錢分三類：第一類,體力勞動掙錢；第二類,腦力勞動掙錢；第三類,用錢掙錢.常常第一類是最辛苦的,除了一些歐洲國家,體力勞動者也是掙的最少的.而掙的最多的就是第三類了.無論哪一類人,都不容易.所以,HOW TO SPEND YOUR MONEY?IT'S AN IMPORTANT QUEATION.
Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price,thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.by helping to incease demand it ensures an increased need for labour,and is therefore an effective way to fight unemployment.It lowers the costs of many servises:without asvertisements your daily newspaper would cost four times as much,the price of your television licence would need to be doubled,and travel by bus or tube would cost 20 percent more.花錢作廣告是我所知道的最好的投資方式.它直接有助于商品以一個合理的價格快速的銷售,那樣就可以建立一個穩(wěn)固的國內市場,從而使商品可能以有競爭力的價格出口.它通過吸引人們注意新觀念從而很大程度上提高了人們的生活水平.通過擴大需求,它保證了對勞動力增加的需求,所以是一個對付事業(yè)的很有效的方法.它大大降低了許多服務的價格：如果沒有廣告你每天讀的報紙價格會是現(xiàn)在的四倍不止,你的電視收視費會翻番,乘公車或是地鐵費用也會提高20%以上.
And perhaps most important of all,advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty---seven Acts of parliament govern the terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise of his advertisments.He might fool some people for a little while through misleading advertising.he will not to do so for long ,for mercifully the public has the good sense not to buy the inferior article more than once.If you see an article consistantly advertised,it is the surest proof I know that the article does what is claimed for it,and that it represents good value.也許最重要的是,廣告給你買的商品和服務的合理價值提供了一個很好的保證.除了國會法案第二十七條對廣告的限制之外,沒有哪一個正規(guī)的（專業(yè)的） 廣告商敢推銷（宣傳）同他的廣告不相符合的商品.他也許會通過有誤導性的廣告在短時間內愚弄一些人.但是他不會這樣做到太久.因為公眾有很好的意識,他們不會第二次購買低劣的產(chǎn)品.如果你看見一個商品持續(xù)的做廣告,我認為這是最好的證明這個商品名副其實,而且它說明品質良好.
Advertising does more for the material benefit of the community than any other force I can think of.我認為廣告比其他方式給社會帶來更多的物質利益.
There is one more point I feel I ought to touch on.Recently I heard a well---known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.我想我還要說一點.最近我聽到一個電視名人宣稱他反對廣告因為廣告的勸說多過告知.他做了很細致的區(qū)分.廣告當然要試圖說服消費者.
If its message were confined merely to information---and that in itself would be difficult if not impossible to achieve,for even a detail such as the choice if the colour of a shirt is subtly persuasive---advertising would be so boring that no one would pay any attention.but perhaps that is what the well-known television personality wants.如果廣告的內容僅僅限于告知信息---那么雖然并不是不可能做到,但還是很難,因為甚至一個小細節(jié)像襯衫的顏色也是微妙的勸誘,---廣告會令人生厭沒有人會留意.不過也許那正是那位電視名人所希望的.