英語翻譯
eastman`s level of success is difficult to replicate.most product differentiators are lucky if they can capture more than a two-or three-year monopoly.consider the experience of minnetonka corporation,a small,minnesota-based firm that introduced a product called "soft soap" to a mature market dominated by huge national corporations.soft soap came in a small plastic bottle with a handy pump.liquid hand soap isn`t rocket science.anyone with a small laboratory and tudimentary knowledge of chemistry could developa marketable version of it.in fact,the first liquid soap developed in the united states received its patent in 1865 .over a century later,in 1980,minnetonka introduced and branded its own version .which was a big hit.any one of the big soap producer-distributors-companies that controlled shelf space in retail stores across the continent-could have introduced a rival version and smothered the upstart innovator under a tidal wave of promotion and store incentives.