Burt和Sparks認(rèn)為,成功的零售商就形象和價值而言他們發(fā)展了自己的品牌戰(zhàn)略,從第一代沒有品牌發(fā)展到本公司品牌相當(dāng)高級的擴(kuò)展延伸.領(lǐng)先的時裝零售商用他們自己的市場品牌是獨占、或是占主導(dǎo)優(yōu)勢地銷售其產(chǎn)品達(dá)到多少程度,這是英國時裝零售業(yè)的一個重要特點.
the extent to which ＝ how much謝謝。為什么first generation generics可以理解為 第一代沒有品牌 ？這里的generics就是指generic products請看generic的下列的詞義： a generic product does not have a special name to show that it is made by a particular company （就是無品牌產(chǎn)品，無注冊商標(biāo)產(chǎn)品的意思）從Wikipedia上找到一段有關(guān)generic product的解釋： Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, albeit with either the brand of the store in which they are sold or a lesser-known brand name which may not be aggressively advertised to the public. They are identified more by product characteristics. They may be manufactured by less prominent companies, or manufactured on the same production line as a 'named' brand. Generic brands are usually priced below those products sold by supermarkets under their own brand (frequently referred to as "store brands" or "own brands"). Generally they imitate these more expensive brands, competing on price. Generic brand products are often of equal quality as a branded product; however, the quality may change suddenly in either direction with no change in the packaging if the supplier for the product changes.