The modern American holiday of Mother's Day was first celebrated in 1908, when Anna Jarvis held a memorial for her mother in Grafton, West Virginia. Her campaign to make "Mother's Day" a recognized holiday in the United States began in 1905, the year her beloved mother, Ann Reeves Jarvis, died. Anna’s mission was to honor her own mother by continuing work she had started and to set aside a day to honor mothers, "the person who has done more for you than anyone in the world." Anna's mother, Ann Jarvis, was a peace activist who had cared for wounded soldiers on both sides of the Civil War and created Mother’s Day Work Clubs to address public health issues.
Due to the campaign efforts of Anna Jarvis, several states officially recognized Mother's Day, the first in 1910 being West Virginia, Jarvis’ home state. In 1914 Woodrow Wilson signed the proclamation creating Mother’s Day, the second Sunday in May, as a national holiday to honor mothers.
Although Jarvis was successful in founding Mother's Day she soon became resentful of the commercialization and angry that companies would profit from the holiday. By the early 1920's, Hallmark and other companies had started selling Mother's Day cards. Jarvis became so embittered by what she saw as misinterpretation and exploitation that she protested and even tried to rescind Mother's Day. The holiday she had worked so hard for was supposed to be about sentiment, not profit.[7] The original intention was to appreciate and honor mothers by writing a personal letter, by hand, expressing love and gratitude; it wasn't to buy gifts and pre-made cards.[8] Jarvis organized boycotts and threatened lawsuits to try to stop the commercialization. She crashed a candymakers convention in Philadelphia in 1923. Two years later she protested at a confab of the American War Mothers, which raised money by selling carnations, the flower associated with Mother’s Day, and was arrested for disturbing the peace.
Jarvis' holiday was adopted by other countries and it is now celebrated all over the world.