英語(yǔ)翻譯
Internet based technologies have had a profound effect on direct marketing initiatives.Email,for instance,can be directed to a specific consumer.Firms use email toinform customers of new merchandise and special promotions,confirm the receiptof an order,and indicate when an order has been shipped.Currently available technologies also mean handheld devices can function as a payment medium:Just tap your cell phone,and the transaction occurs in much the same way it occurswith credit card.
The increased use of customer databases has enabled marketers to identify and track consumers over time and across purchase situations,which has contributed tothe rapid growth of direct marketing.