With development of the society and advancement of the technologies, cell/mobile phones play an increasingly important role in people's lives. Therefore, it is of vital importance for the mobile phone manufacturers to increase the phone sales, expand the influence of the brand and establish an excellent corporrate image by mobile advertisingas an important means of marketing for its products. However, the most important thing for advertising workers is how to strengthen the effects of advertising through innovation in an effecient manner. The paperfouses on the realities and analyzes the innovative patterns of advertising at different stages in the regions so as to summerize the rules, come up with suggestions and ideas on innovative creation of adertising by taking into account the characteristics of the new era and the consumers' minds and provide the practical measures for the reference of the corporrates and advertising writers.
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