With the rapid development of society, in China people begins to call the date Nov.11th as Singles' Day, especially during the recent years it has been known as Double 11, for the reason that the promotion of Alibaba Group turned the Singles' Day into a purchasing carnival.
According to the data from Alibaba Group, the total sale of Alipay on the day Nov.11, 2012 turned out to be 19.1 billion yuan, which is three times of the year 2011. Among it T-Mall occupied 13.2 billion, which is about a 293 percent year-on-year growth. While Taobao occupied the rest 5.9 billion, about 204 percent growth.
The transformation of Singles' Day from a grass-rooted festival to a E-Business purchasing carnival is absolutely quite a success that the marketing concept concealed is really worth of deep thinking.
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ps：樓下是機(jī)器翻譯.