英語(yǔ)翻譯
While the world economy continued to integrate,experiments with global branding soon slowed.Consumers in most countries had trouble relating to the generic products and communications that resulted from companies' least-common-denominator thinking.Executives therefore rushed to fashion hybrid strategies.They strove for global scale on backstage activities such as technology,production,and organization but made sure product features,communications,distribution,and selling techniques were customized to local consumer tastes.Such "glocal" strategies have ruled marketing ever since