英語翻譯
B：philosophy and strategic thrust
1：shift from sequential NPD to concurrent development including design for manufacturability
2:shift the focus of NPD from an internal process to a balanced internal and external one ,utilizing strategic alliances with suppliers,customers competitors ,and other relevant player
3：develop processes for continuous innovation and improvement
4：shift from focus on product feature
S to the development of a benefit-driven total product service offering
5：link the launch and prelaunch activities to the development process