廣告是商戰(zhàn)中有力的武器.廣告英語是一種專門用途英語,它與普通英語有著較大差別,主要體現(xiàn)在詞語的選用、句子的構(gòu)造和修辭的手段方面.本文結(jié)合大量實(shí)例,從廣告英語的詞法特點(diǎn)、句法特點(diǎn)和修辭特點(diǎn)三個方面分析了廣告英語的語言特點(diǎn),并淺析了其翻譯策略.
Advertisments are powerful weapons in commercial battles.Commercial english is a type of english with specific uses,and it greatly differs from common english,which shows in the selection of nouns,the sentence structures and the way its terminologies were used.This article intergrates plenty of real-life examples,analyzes the uniqueness of commercial english from the standpoint of its grammar,sentence structure and terminologies,as well as a brief analysis of its translation strategies.