The development strategy of
1. The differentiation market positioning strategy
ZARA brand positioning can successfully separate the market, the key is to close to the consumer demand and the full integration of regional resources. ZARA is "low price have advanced quality" in the international fashion brands, medium to consumers as the main customer groups, to cheap clothing can also like high-priced clothes style good-looking, don't need to spend a lot of money to meet consumer pursuit of popular psychological needs.
2. Global logistics operating strategy
Application of ZARA of Spain, Portugal, cheap production resources, geographical advantages, to the neighboring European dramatically reduce product manufacturing and transportation costs, promote goods shelves aging and master the JIT trend in time, is it can provide consumer favorite cheap and fine products of the key reasons.
O(∩_∩)O,希望對你有幫助,望采納