consumer market
消費(fèi)市場(chǎng)
Consumer is a broad label for any individuals or households that use goods and services generated within the economy.The concept of a consumer occurs in different contexts,so that the usage and significance of the term may vary.
The "consumer" is the one who consumes the goods and services produced.As such,consumers plays a vital role in the economic system of a nation because in the absence of the effective demand that emanates from them,the economy virtually collapses.Mahatma Gandhi said a customer is the most important visitor in our premises.He is not dependent on us,we are on him.He is not an interruption to our work,he is the purpose of it[citation needed].
Typically when business people and economists talk of consumers they are talking about person as consumer,an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision.However there is a trend in marketing to individualize the concept.Instead of generating broad demographic profiles and psycho-graphic profiles of market segments,marketers have started to engage in personalized marketing,permission marketing,and mass customization.[1]
There is increasing backlash from the public over use of the label "consumer" rather than "customer",with many finding it offensive and derogatory.[2]