英語翻譯
1 Marketing is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
2 Strategic planning is the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities.
3 The process of anticipating future events and determining strategies to achieve organizational objectives in the future.
4 A product used to manufacture other goods or services,to facilitate an organization’s operations,or to resell to other consumers.
5 Strategic planning is critical to business success.In a strategic move to regain market share as a retailing giant,sears purchased land’s end,one of the most successful catalog retailers in the united states.
6 A product used to manufacture other goods or services,to facilitate an organization’s operations,or to resell to other consumers.
7 A specific version of a product that can be designated as a distinct offering among an organization’s products.
8 A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer.
9 The connected chain of all the business entities,both internal and external to the company,that perform or support the logistics function.
10 Retailing means all the activities directly related to the sale of goods and services to the ultimate consumer for personal,non-business use.
11 The marketing function that evaluates public attitudes,identifies areas within the organization that the public may be interested in,and executes a program of action to earn public understanding and acceptance.
12 Marketing activities--other than personal selling,advertising,and public relations--that stimulate consumer buying and dealer effectiveness.