Marketing is a process in which an enterprise,starting from customers' needs,acquires experience-based information,such as customer demand,buying power and expectations of business communities,and organizes a variety of operation activities,providing satisfying products and services to the customers by implementing coordinated product strategy,pricing strategy,channel strategy and promotion strategy,to achieve business goals.Focusing on the current situation of Yantai Guniang's products in the Penglai market,the article has not only analyzed the macro- and micro-environments of the Penglai market as well as the marketing research results,identified the problems of Yantai Guniang's products in the Penglai market,but also concluded a (practical) solution after further in-depth analysis of the problems.
評(píng)論：從市場營銷的角度看,“根據(jù)經(jīng)驗(yàn)獲得顧客需求量以及購買力的信息……”一句不準(zhǔn)確,應(yīng)該是根據(jù)市場調(diào)查和以往經(jīng)驗(yàn)獲得……