1.Advertisement can be a servise to the customer.Some attractive utility or imformation of a product can be delivered by the advertisements.In other words,the customer can know about the products in advance through advertisements and be encouraged to buy them.Besides,some advertisements of public good guide customers' behaviour to benefit the society.
2.Some advertisements are not very useful to the customer.As we know,quite a few advertisements overstate the advantages of the products or use sexy models who are actually not related to the products in order to lure the customers.These untruthful advertisements are immoral and harmful to consumers.
3.Today no one can avoid being influenced by advertisements.There are a variety of advertisements spread by the media without which we can not live.So goverments should supervise the advertisements market so that customers' right can be guaranteed not to be infringed.And on the other hand,the customers are supposed to learn more about how to identify and analyse the fakes behind an advertisement.