Marketing consists of voluntary exchange between two or more parties, in which each is trying to further its own perceived self-interest while recognizing the need to accommodate the perceived self-interest of the other to achieve its own ends.
營銷是指雙方或多方的自愿交易行為,在這種交易中,每一方都努力實(shí)現(xiàn)其所看到的自身利益,同時(shí)為了實(shí)現(xiàn)自己的目的,也認(rèn)識(shí)到有必要接納他方所看到的自身利益.