This article through to the OTC products circulation channel research, solve the medicine enterprises in our country at present in the OTC medicine circulation channels, the deficiencies for our country medicine enterprise OTC products of distribution channels to provide improved helpful advice. This paper is divided into five parts, 2 by macro to microcosmic, gradually developing the analysis and finally to put forward policy Suggestions and countermeasures methods. The first part is the opening report, summarizes the main purpose of the article writing and meaning, and the domestic present situation and this paper the Outlines of the train of thought, make the essence of writing this paper at a glance; The second part of the related concept, this paper define the OTC products and distribution channels and other basic concepts; The third part of the OTC products in China to analyze the current situation of distribution channels, first this paper emphatically analyzes the OTC products distribution channels in China of the current situation and the classification and development tendency; The fourth part of a discussion on our country over-the-counter drugs circulation channel model selection of the influence factors and OTC medicine circulation of the influence of the advertising strategy; The last one part based on improving and perfecting the OTC drug distribution channels development trend and puts forward concrete Suggestions.
Key word: OTC drug distribution channels circulation channel sales characteristics and advertising strategy