英語(yǔ)翻譯
6.We use the compustat advertising variable (mnemonic:XAD) which representshe cost of advertising in media such as radio,television,periodicals,and any otherpromotional expenses.Following the industrial organization literature and Chemmanurand Yan (2009b),we use a measure labeled “advertising intensity” which is definedas advertising expenditure in year t scaled by total sales (compustat mnemonic:SALE)at the end of year t.In our multivariate analyses we use pre-merger announcementadvertising intensity of the acquirer as the dependent variable and otherproduct market related control variables such as sales,changes in sales relative to the prior year,pre-merger announcement market competition (defined as fraction offirm sales relative to the total industry sales,where industry is based on the three-digitSIC code),and the advertising intensity in the prior year as independent variables.
文章題目是產(chǎn)品市場(chǎng)中的廣告效應(yīng)對(duì)于并購(gòu)支付方式的影響,里面的人名還有文獻(xiàn)就不用翻譯了.我現(xiàn)在分不多,等處理了其他問(wèn)題以后可以追加分?jǐn)?shù).