Originally, the thesis is aimed at public relations effects in marketing and sales mainly but development comments that. Full text is six major part mark: Part I belongs to the preface part , being on the rise having applied public relations to marketing and sales hit the target is introductory song of fiddle ballad , draws forth later 本論文主要針對(duì)公共關(guān)系在市場(chǎng)營(yíng)銷的作用而展開論述的。全文分為六大部分：第一部分屬前言部分，運(yùn)用了公共關(guān)系在市場(chǎng)營(yíng)銷中的興起作為開篇，引出下文。第二部分是用公共關(guān)系在市場(chǎng)營(yíng)銷中的最終目的和作用作為全文的總結(jié)，使文章更具說服力。第三部分主要分析公共關(guān)系中的溝通是怎樣運(yùn)用于營(yíng)銷內(nèi)部與外部的，從而更有力證明公共關(guān)系在其中的重要作用。第四部分則從組織在市場(chǎng)中的形象需要通過公共關(guān)系來(lái)塑造而展開論述，該部分詳盡介紹了組織形象的價(jià)值和作用、塑造組織形象的方式來(lái)證明一個(gè)組織在形象塑造的過程中，公共關(guān)系是不可缺少的。第五部分是以公共關(guān)系職能、各種宣傳而證明市場(chǎng)營(yíng)銷對(duì)公共關(guān)系的依賴度是十分高的。第六部分就借用危機(jī)公關(guān)去論證當(dāng)組織遇到危機(jī)時(shí)，公共關(guān)系起著至關(guān)重要的作用。
development. Part II is a stringency use public relations summary being full text in ultimate purpose and effect in marketing and sales, to make an article have more. Part III analyses communicating with hitting the target the public relations mainly be how apply to sell the inside and the outside , thereby more forceful camp certificate public relations act on importance among them. Part IV needs then from image in organizing in the marketplace by the fact that public relations coming to mold but development commenting that , owing a part middle , public relations having introduced that the way organizing image value and effect , molding the organization image's comes to testify a organization process molding in image at large is essential. Part V is various with public relations functions, propagating marketing and sales be dependent on to the public relations but testifying is very high. Sixth parts are borrowed right away when crisis public relation goes to expound and prove think that organization comes across crisis, public relations are playing all-important role.
關(guān)鍵詞： 興起，最終目的，溝通，組織形象，宣傳，危機(jī)營(yíng)銷公關(guān)
Keywords: Be on the rise , ultimate purpose, link an image up , organize, propagate, crisis camp sells public relation