In marketing,public relations is an important aspect of public relations and marketing become increasingly interwoven and closely linked to form a mutually complementary to each other's complementary relationship.Good public relations to marketing are playing an increasingly important role in promoting.First,public relations organizations and the public can promote mutual understanding and understanding,thereby enhancing the organization's visibility and reputation,in order to pave the way for marketing.Second,the public relations may be involved in product development,corporate image building,enhance internal and external communication,marketing and a series of links,and even involved in the whole marketing process.In fact,in today's public relations practice,public relations and marketing is Nanshenanfen,and their mutual promotion and common development.This is the public relations in marketing the special role.
Key words:complementary relationship,participation,marketing process,and common development