英語翻譯
One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services.Business success is based on the ability to build a growing body of satisfied customers.Modern marketing programs are built around the “marketing concept”,which directs manager to focus their efforts on identifying and satisfying customer needs at a profit.
Your marketing result can be improved through a better understanding of your customers.This approach usually is referred to as the marketing concept.
Putting the customers first is probably the most popular phrase used by firms ranging from giant conglomerates to the corner barber shop,but the sloganizing is often just lip service.The business continues ot operate under the classic approach----“come buy this great product we have created of this fantastic service we are offering.” The giveaway,of course,is the word “we”.In other word,most business activities,including advertising,are dedicated to solving the firm’s problems.Success,however ,is more likely if you dedicate your activities exclusively to solving your customer’s problem.
Any marketing program has a better chance of being productive if it is timed,designed and written to solve a problem for potential customers and is carried out in a way that the customers understands and trusts.The pages that follow will present the marketing concept of putting the customers first.Marketing is a very complex subject; it deals with all the steps between determining customer needs and supplying them at a profit.
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