Abstract: For chinese,the diet does not just mean resolving the food and shelter problem. It
is a part of our blood.Chinese culinary culture is broad and profound. In such a country
with vast land, there are eight major cuisines respectively named Lu,Chuan,Su,Yue,Zhe,Min,Xiang and Hui because of the
difference of culture, custom,climate, local specialty and cooking method. In modern times,
with the convenient transportation and advanced technology we break the time and space
limitation and can enjoy foods from all the regions in China at any time any where . At the
same time, foreign culinary culture get into our life. Foreign chain catering industry
represented by Mcdonald's and KFC appear at our side. Surprisingly, they successfully get
into chinese market and gain a substantial market share depending on advanced technology and management.