團(tuán)購業(yè)根據(jù)薄利多銷,量大質(zhì)優(yōu)的原理,把認(rèn)識(shí)或者不認(rèn)識(shí)的消費(fèi)者聯(lián)合起來,以求得最優(yōu)的購買價(jià)格,為消費(fèi)者提供便利.
According to the principle of small profits but quick turnover as well as large quantity but good quality,the wholesale business unites consumers,no matter whether they know one another or not,to make a large purchase order at the lowest price,thus providing convenience to them.
目前團(tuán)購業(yè)“低門濫造”,“千團(tuán)混戰(zhàn)”,信用缺失的現(xiàn)象十分嚴(yán)重,如此環(huán)境下的競爭必將引起大規(guī)模的洗牌.
However at present,the wholesale business in China encounters such serious issues as low requirements for entrance,numerous chaotic fighting with one another,shortage of credit and so on.The competition like this will definitely result in a large-scale riffle for this business.
本文從團(tuán)購業(yè)的現(xiàn)有問題入手,以特定消費(fèi)者的需求為出發(fā)點(diǎn),為相關(guān)企業(yè)制定營銷對(duì)策.
This article starts from an elaboration of the current issues existing in the wholesale business and sets forth a series of marketing countermeasures on the basis of the requirements of specially designated consumers.