As China becomes a WTO member,as well as the development trend of economic globalization and China's rapid economic development,the market increasingly attractive to show,as well as opening up policy,a growing number of transnational retail enterprises in the Chinese market,set up Qiangtan .Cross-border retail business should continue to increase in direct investment in China also accelerated the global procurement network in an extension of China,Chinese enterprises began to attract an increasing number of world famous transnational retail groups eyes.With the increasing number of transnational retail enterprises to enter the Chinese market,China's retail industry has been growing impact.As a result,retailers in the study of cross-border investment in China's investment environment,investment,as well as the status quo of China's economic and retail impact on China's retail business development is of great significance.This article discusses the adoption of Japanese multinational retailers in China,the rapid development of China's domestic retail business development opportunities and challenges.From the Japanese multinational retailers and the dynamic development of the direction of the analysis,revealed that Japan's retail strategy for a series of ways.Finally,for our retail business should be how to make use of transnational retail enterprises in Japan's investment opportunities and take the initiative to deal with the challenges and promote the local retail industry in China.