幫忙翻譯一段英文,比較多,不要機(jī)器和google翻譯
The Italian Tradition – History, Family and maestros
History is told and retold in the same manner in different occasions: in
books and in interviews and seminars. History is a story, which builds the
identity and culture of the company members and consequently communicates
company values to the public.
The company was founded 1921 by Giovanni Alessi. During the nineteen-
twenties and thirties copper, brass, and nickel silver tableware, and
household objects were the main products.
Grandpa Giovanni was a talented sheet-metal worker. In 1921
he bought a plot of land at Omegna and founded Alessi. He
started handmaking objects for the table and for the home in
copper, brass, and nickel silver, which were then either nickel-,
chrome- or silver-plated. Grandpa was a real stickler for quality
and for work well done: the things he made quickly won acclaim
for their workmanship and perfect finish. (Alessi 2000:8.)
One of the central characters of the company is early history as well as
of the start for design-orientation in the company history, was Carlo Alessi,
Giovanni Alessi’s eldest son who was trained as industrial designer. He
designed the majority of new products from the mid-thirties up until the
mid 1940s. In the fifties, he became Chief Executive of the company and
together with his brother Ettore he began to call in free-lance designers.
During the war years Alessi produced stars for uniforms and mechanical
parts for aeroplanes. After the war, Alessi’s mass production was enhanced,
partly because of the demand for brass ladles for the U.S. army and hence
the decision to double the number of machine tools. In the Year 1970
Alberto Alessi, Carlo Alessi’s eldest son was given responsibility for design
management. His brother Michele – nowadays managing director
together with Alberto – and the third brother Alessio Alessi, is the commercial
director. Their cousin Stefano Alessi also works in the company
as the chief of the department for external production and purchasing
direction.