With the speeding up of the social changes in China, starting in the 90 s, the rural traditional New Year's day activity in slowly change, some lasted for hundreds of years of activity slowly disappeared, as well as the value of the traditional meaning of "year" is blurred, people gradually in a new way to spend the New Year. New Year's day is more and more by other factors such as economy and culture education.
Investigation also reflects that, nearly two-thirds of respondents believe "hit" more and more light. When asked about the cause of the festival atmosphere becomes weak, 42.1% of people think that is the traditional way of Chinese New Year is out of date. In social changes faster, are also speed up the pace of life, traditional reunion dinner, set off firecrackers to stick couplets on the Spring Festival, people already familiar to the New Year means such as innovation, keep up with the trend of change. One third of people think it's out of work, school, people get together. Now with the development of economy, the flow of personnel is more and more easy, the life of people is no longer limited to the small circle in the countryside. And a third of people think is "good living conditions, has been very good at ordinary times, New Year's day is not fresh". Traditional Chinese New Year is the meaning of "better life" has lost, how to live New Year fresh, meaningful, to load in the "old bottle" "New Year" "new wine", is a problem to be faced with.