China has become the world's third largest luxury goods market.Foreign luxury brands and gradually began to penetrate the Chinese market.As China's economy has evolved in luxury goods has been a progressive view of the Chinese people,with the exception of the wealthy Chinese consumer goods,brand-name business in a foreign country under pressure from China,many of the general public have begun to leave from the famous brand name to the real transfer.The luxury goods consumption in China and its continued infiltration is not only a symbol of China's international trend,the representative of the national culture and ideas into.As a result,this issue through the interpretation of the definition of luxury goods in China and analysis of its market and its potential for the final thinking on China's domestic luxury brand and market competitiveness,and how to build a luxury brand China a general train of thought And means.China can take the luxury market is certainly useful inspiration and learn from.